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Privacy Policy

Effective date: January 1, 2026  ·  Last updated: July 6, 2026

Overview

HoneyWay LLC ("HoneyWay," "we," "our," or "us") operates https://honeywayllc.com and related subdomains (the "Site"). This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the choices you have. It applies to information collected through the Site, our contact forms, and lead capture tools.

Short version: We collect information you give us voluntarily (name, email, phone) so we can help you buy or sell a home. We also collect basic analytics data automatically. We do not sell your personal information.

Information We Collect

Information you provide

When you contact us, register for an account, or use our property search tools, you may provide:

  • Name, email address, and phone number
  • Mailing or property address (when relevant to your inquiry)
  • Home search preferences (price range, bedrooms, location, property type)
  • Messages and inquiry details you send through contact forms

Information collected automatically

When you visit the Site, our servers and third-party tools may collect:

  • IP address and approximate geographic location
  • Browser type, operating system, and device type
  • Pages visited, time spent, and referring URLs
  • Clicks on listings, searches performed, and saved favorites
  • Cookies and similar tracking technologies (see Cookies below)

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide real estate services
  • Send property alerts, saved-search results, and market updates you've requested
  • Schedule showings, prepare CMAs, and fulfill other service requests
  • Communicate about listings, market conditions, and transactions
  • Improve the Site's content, performance, and user experience
  • Comply with legal obligations and professional licensing requirements
  • Protect against fraud and maintain the security of the Site

We do not use your information to make automated decisions that significantly affect you, and we do not engage in profiling for advertising targeting.

How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

  • Service providers: We work with vendors who help us operate the Site and deliver services, including our email service provider and website hosting. These parties are contractually required to protect your information and may only use it to perform services on our behalf.
  • Transaction parties: In the course of representing you in a real estate transaction, we may share relevant information with cooperating agents, lenders, title companies, inspectors, or other necessary parties.
  • Legal requirements: We may disclose information when required by law, subpoena, court order, or to protect the rights, property, or safety of HoneyWay, our clients, or others.
  • Business transfers: If HoneyWay is acquired, merged, or its assets are sold, your information may be transferred as part of that transaction. We will notify you if this occurs.

Cookies & Tracking Technologies

The Site uses cookies — small text files stored in your browser — and similar technologies to operate properly and understand how visitors use it.

Types of cookies we use

  • Essential cookies: Required for the Site to function, including session management and security. These cannot be disabled.
  • Preference cookies: Remember your search settings and display preferences between visits.
  • Analytics cookies: Help us understand traffic patterns and popular content. We use Google Analytics 4 for this purpose.

Managing cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Note that disabling certain cookies may affect site functionality, particularly the property search and account features. You can also opt out of Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on.

Data Retention

We retain your personal information for as long as necessary to provide our services, comply with our legal and professional obligations as a licensed real estate brokerage, resolve disputes, and enforce our agreements. Virginia real estate regulations require brokerages to retain transaction records for a minimum of three years. Contact inquiries that do not result in a transaction are typically retained for up to two years.

Security

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. These include HTTPS encryption for data in transit and access controls limiting who within our organization can view client data.

No method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and we encourage you to use strong passwords and avoid sharing sensitive personal information over unencrypted channels.

Your Rights & Choices

Depending on where you live, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Ask us to correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information, subject to our legal retention obligations.
  • Opt-out of marketing: Unsubscribe from any marketing emails using the link at the bottom of those emails, or by contacting us directly.
  • Data portability: Request your information in a portable format where technically feasible.

To exercise any of these rights, contact us using the information in the Contact section below. We will respond within 30 days. We do not discriminate against anyone for exercising their privacy rights.

California residents (CCPA)

Under the California Consumer Privacy Act, California residents have additional rights including the right to know what categories of personal information are sold or disclosed. We do not sell personal information. To submit a verifiable request, contact us at info@honeywayllc.com.

The Site may contain links to third-party websites, including mortgage calculators, school district resources, community information sites, and social media platforms. We are not responsible for the privacy practices of those sites and encourage you to review their policies before submitting any personal information.

Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy, want to exercise your data rights, or have a privacy concern, please reach out:

HoneyWay LLC is licensed in Virginia (Firm Lic #0226039462). This Privacy Policy is governed by the laws of the Commonwealth of Virginia.